Description
- A look at the business of wine and spirits sales and marketing over 50 years
- A nostalgic look at how an industry has changed with mentions of many fabulous and famous people the author came across
- Foreword by Hugh Johnson
"A charming, entertaining, and illuminating read - not only for all those in or around the wine trade, but also for all those outside who want to see in to what makes it so special. " - Neil Beckett, Editor, World of Fine Wine
The memoirs of a wine trade insider, from the heady days of 1960s to today. Quickly discovering that a knowledge of wine opened doors that were closed to lesser mortals, Ben had a front row seat as the wine trade grew from an elitist and rather amateurish profession into a multi-million dollar global business. This is the story of how it happened, and of the many remarkable characters he befriended along the way - people whose marketing genius was matched only by their desire to put a smile on everyone's faces. In true vinous style, Ben's book is sure to do the same. Plumbing the depths: - Ben's valiant attempts to sell wine to beer-loving miners, which involved actually joining them at the coal face. - Englishman abroad: a jolly jaunt through French ch teaux, Spanish bodegas and Portuguese quintas, where Ben forged many of the friendships that would last a lifetime. - Serious business: Ben's career takes off during the golden age of wine and spirits marketing, when he played a part bringing many of the world-famous brands we know and love today into being.
About the Author
Ben Howkins is a stalwart of the UK wine and spirits industry, with roles in sales and marketing across a range of brands and companies including Diageo, Royal Tokaji and Last Drop Distillers and he was involved in creating some of the great brands of drinks. A lively raconteur, he has published two books on port and one on sherry. He created the cellar at Waddesdon Manor for Lord Rothschild.