Description
NEXT BIG IDEA BOOK CLUB 2023 MUST READ BOOK
2023 HOFFER BOOK AWARD - GRAND PRIZE FINALIST
INDEPENDENT PUBLISHER BOOK AWARDS - GOLD MEDAL WINNER This is a handbook for visionaries.
Making outlandish predictions about the future is easy. Predicting the future normal is far harder.
For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company.
From donning full body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other.
Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world. From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade. Along the way, we also tackle some of the biggest ethical and societal questions raised by all this progress.
In this book, you'll read about the ideas and instigators that are bringing about new ways to satisfy our fundamental needs and wants, changing not just their industries but also transforming our wider culture and society.
These are the stories of the future normal, and they are coming sooner than you think. For anyone looking to get ready, this book will empower you to seize the opportunities that lie ahead in this crucial decade.
About the Author
Rohit Bhargava has dedicated his career to bringingmore humanity back to business. He is the best selling author of six books onmarketing, innovation and leadership and has been invited to speak at more than500 events in 32 countries. Rohit is the founder of the Non-Obvious company, frequently advises some of the world's largest brands and has been featured inFast Company, GQ and the New York Times. He lives in Washington DC with hiswife and two boys, loves the Olympics and believes in listening beforespeaking. Henry Coutinho-Mason runs TrendWatching's globalactivities on a daily basis and is a sought-after keynote speaker. In the pastthree years, he has given over 50 keynote presentations in more than 25countries across six continents. He is regularly quoted as a trend expert, including in the Financial Times, The New York Times, Fast Company and TheEconomist; as well as appearing on television networks such as CNBC, the BBCand Al Jazeera. In a past life, he was a qualified accountant and isresponsible for introducing "flawsome" into the business lexicon.